Market Research & Analysis

Move forward with intent.

Market Research & Analysis
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It is prudent to conduct the necessary analysis of new opportunities prior to bringing them to market. We work with clients to anticipate market pricing, measure market interest, develop tradeoff-analysis for different service and pricing combinations, and create a signature-ready business case based on agreed-upon decision criteria.

DeWitt derives market interest subjectively through inputs from the six market drivers:

What we do

Creating value, together.

Pricing Analysis

We help you determine financial viability based on initial investment(s) and ongoing support costs, the ability to realize an acceptable profit margin, and the timeframe to ramp-up and payback.

Market Interviews

We conduct hypothesis-driven interviews in your target market to determine the feasibility of your new opportunity.

Opportunity Scale

We gather objective data and insights on market interest and organizational risk. These inputs are plotted and allow you to validate the market feasibility of new opportunities.

Related Solutions

All-in-one solutions with simple, straightforward pricing to meet your needs.

Your company is unique, with its own specific set of challenges to address. Whatever your challenges or goals we will ensure you are equipped and empowered to be successful.
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Coaching & Mentoring

Get the guidance and accountability you need to get things done.
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Digital Risk Control

Digital networks and assets are more valuable than ever—and threats are multiplying
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Digital Transformation

A pragmatic approach to prepare you for disruptive change.
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Go-to-Market & Growth

All the tools and information you need to make informed decisions—before you invest.
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Program Management

Ensure your large projects succeed and turn around projects on the wrong track
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Strategic Planning

A bold strategic vision and achievable roadmap to win in the Digital Era.
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DeWitt is able to cut through all the noise and articulate the fundamentals. Of all the consultants I have worked with over the years, they have been my favorite for this reason.
Joseph Mack
Ohio, USA
Featured Insights

Our latest thinking.

14 Steps to Develop a Successful Go-To-Market Strategy
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7 Ways to Know If Your Idea Is Business-Worthy

Make your next move successful with DeWitt.

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