Go-to-Market & Growth Strategy

Growth is vital for funding new investments, attracting great talent, and acquiring assets. It is also a critical driver of overall company performance. We help our clients develop a more detailed perspective on trends, future growth rates, and market structures. By looking across all the possible directions of growth—growing the core, expanding geographically, diversifying into adjacencies, and taking opportunities that arise from value-chain disruptions and integrations—we help companies choose where to compete, and we support them as they execute their growth strategies.

We look at four levers when working with clients to define how to capture the growth opportunities they have identified:

• marketing and sales, including operational excellence
• M&A and divestitures
• innovation
• resource allocation

Innovation is critical to growth, particularly as the speed of business cycles continues to increase. Most companies understand the importance of innovation but fall short when it comes to execution. We define innovation as creativity plus delivery, helping our clients transform their innovation performance by focusing on four requirements for innovating at scale: strategy, pipeline of ideas, execution, and organization.